10 things I learnt from Reading Hooked book

1. This book actually keeps you hooked from start till the end by using all the relevant examples.
2. B= MAT. For any behavior to occur, you should have the motivation, ability, and trigger. ( BJ Fogg Model)
3. The Manipulation Matrix
4. The hook Model
5. Six elements of Simplicity-- What things we can make simple so that users use the product.
6. " Only 1 left in stock" is often a hook used by companies to make you believe that the product is scarce and you should buy it immediately.
7. “Every behavior is driven by one of three Core Motivators: seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection”
8. " The more effort - either physical or mental required to perform the desired action, the less likely to occur."
9. Variable rewards keep the users hooked. If the newsfeed in your facebook is repetitive, you won't use the product again. Our brain likes uncertainty in terms of content.
10. "But you are free to give anything" is the request that can work wonders.