Hooked: How to Build Habit-Forming Products by Nir EyalMy rating: 4 of 5 stars
I would have liked this book if I had not read "The power of habit" or "Atomic habits". I really liked the concept of "The Manipulation Matrix" which probably I use a lot when creating something.
I am giving 4 stars as the author maintains a good flow of the ideas, the examples are relevant, no beating around the bush and there are questions at the end of every chapter which can help you in reflection.
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